The ‘Meaning Approach’ To Motivation

Lately, I've had some intriguing conversations with clients and friends about motivation, and it's become clear that we all have our unique takes on it. But here's the deal – I've adopted Will Leach's motivation framework, and it's a game-changer. I’ve also added one element and I’ll call it the “Meaning Approach.”

Let me break it down. Instead of waiting for motivation to drop from the heavens, we can be the master of our own motivation universe. It's all about finding the incentives that already drive our behaviors and deciding if they're serving us or not. More importantly, it’s about being absolutely certain that the meaning of those incentives resonates for us. And if not, no worries, we can whip up some new incentives to get us where we want to be.

Take, for instance, the classic couch potato. To us "go-getters," they might seem like creatures from another dimension. A loathsome sector of humanity even. But here's a revelation - the couch potato isn't actually unmotivated. They are just highly motivated by different incentives. And yet another twist: those incentives have the same meaning as the incentives that drive us “go-getters.” The couch-potato finds pleasure, control, and relaxation on their comfy couch – just like we do from creation, growth, and success. Maybe, we're all on the same motivational wavelength, just grooving to different tunes. You catch my drift?

The couch potato could be just as motivated, if not more so, than the most action-oriented among us. The magic ingredient here is meaning. It's not just incentives; it's what those incentives mean to us. That's the secret sauce that cranks the intensity of motivation up to 11.

Once we unravel the mystery of motivation and break it down to incentives, we're in control. And you know what? We love control. Take it one step further now. When we add or understand the meaning of those incentives…well now we’re in the territory of rocket fuel.

For example:

“I am motivated to work because I need money.” Money is the incentive, and there’s nothing wrong with that. We all need money to survive and beyond. But when your motivation is low, and you’ve already been working your but off for this incentive of money alone, it’s not exactly a well of inspiration. Here’s what upgrading the incentive with meaning can look like instead:

“To me, money means freedom, accomplishment, security, and reliability for my loved ones. I work for the money, but it’s really the meaning of the money that keeps me going, not just the money itself.” The energy here so much more powerful and purposeful, because it’s tied to deeper meaning.

“I work for the money, but it’s really the meaning of the money that keeps me going”

It’s really rather simple in practice and you can try it any day of the week. “I’m motivated to do X because of Y incentive..and that incentive means Z...now I can’t not try because of how important Z is to me.”

It's time to take the power back and turn motivation from a mystical unicorn into a controllable, tangible force. The next time you're stuck in a motivational rut, ditch the self-flagellation and switch gears. Ask yourself, "What incentives would make my heart race?" Then ask, “why?” It all begins with incentives and then springs to life with meaning. Tweak them and watch your motivation soar.

KNOW AND GO.

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Tips for Those That Survive a Layoff

Layoff survivors: this one’s for you.

As a former (recovering) national sales account executive in an HR SaaS company myself, I know the feeling of uncertainty that sales, marketing, talent acquisition, and product middle managers experience when a layoff is looming or executed. You hope that since you’re adding revenue and clients to the business, you're safe, but you never know. 

The experience of a layoff, or reduction in force (RIF), can be incredibly difficult, not just for those who lost their jobs. Since so much has been written by and for laid-off professionals, I wanted to offer a helping hand to anyone still at a company that has undergone layoffs. Here are a few tips that I hope will help you get back on your feet after the gut punch that is a RIF.

Real Quick…

My own experience

I have witnessed three rounds of layoffs at one company and a modest RIF at another. It’s painful to see your friends go, and it’s rather unsettling to know you’re hanging around. I personally experienced bouts of survivor’s guilt and brain fog. For weeks that led to months, I was unsure of the “right” next step for my career, let alone how best to support my current and former colleagues. I was not alone.

Model behavior
A close friend of mine is the head of a large sales team at a 2,000+ employee global SaaS company that RIF’ed several hundred employees at the end of Q4 2022. I consider him a model for being a great colleague after a layoff.

Here’s what he did that I’d recommend you try as well:  

He Took Care of Himself

Think of this as the moment every flight attendant instructs you to do before take-off: put on your own mask before assisting others. In other words, you can not sustainably serve those around you if you are not safe and secure. Here’s how to do it after a layoff:

• Use your people: professionals (therapists, coaches, counselors, internal company support), friends, and family are at your disposal for external processing (AKA talking) about what is stirring in you. 

• Use your body: exercise, take walks, and switch up environments to activate your brain productively and give yourself a sense of control. Listen to your body through mindful breathing and meditation. The mind-body connection is real, and it is one of our greatest resources. Dr. Bessel van der Kolk has written extensively about this in “The Body Keeps The Score.” While remaining at a company might feel like a blessing, it might also trigger a sense of trauma or even traumatic memories. Take it one day at a time, and let your body guide you to what you need. 

• Use your mind: journal, read, document, reflect, and strategize. You may feel compelled to freeze or take flight as the dust settles from the layoff. Check-in with yourself through independent reflection and planning to use discernment before making big decisions, especially if you are feeling reactionary. 

And Then He Mobilized to Take Care of Others

I’m impressed with how much my friend communicated with his team members. From what I heard, he was a port in the storm for some and a catalyst for change for others. That goes for the employees who remained at the company and those who were let go. He even managed to loop one terminated employee into a surprise opening on his team. Here are a few takeaways from my friend’s success that you can put to use, even (or perhaps especially) if they push you outside of your comfort zone: 

• Be a leader in vulnerability: You may be part of a workplace culture or a one-on-one relationship with certain colleagues that requires you to take the first step in opening up. Being vulnerable is a rare and powerful form of leadership. Notice if you need to lead in starting the dialogue and harness your courage to do it.

• Honor the truth: avoid gossip, speculation, drama, and fiction. Acknowledge what you know to be true about your experience, emotions, and hopes for yourself and your team members. 

• Be available: proactively welcome colleagues to schedule time on your calendar for coffee or Zoom calls specifically to process their experience with the layoff rather than to discuss work projects. In the coaching community, this is known as “holding the client’s agenda.” In the world of your colleagues, it’s much the same - invite your team members to tell you what they need to talk about, and then let them talk about it. It’s truly that simple. 

• Be present: Communication is as much about receiving information as it is presenting. Body language is critical to others’ safety, so when receiving their concerns, put your phone and other distractions aside and make eye contact. It’s pretty straightforward stuff: give your colleague your undivided attention. This is non-verbal communication at a critical moment, and it may prove to be more powerful than any words you share. 

I Recommend: Take Care of Your Career, Too

This one is a bonus section for taking care of yourself.  

Maslow’s hierarchy of needs dictates that in the process of self-actualization (which I am a bit obsessed with, even in scary moments like layoffs or the COVID-19 pandemic), we need to address our survival needs before we can step into higher-level achievements. In a newer model for self-actualization by Dr. Scott Barry Kaufman, Love and Purpose are at the peak of self-actualization. 

Source: “Transcend” by Scott Barry Kaufman / Sailboat illustration by Andy Ogden

Buy “Transcend”: https://scottbarrykaufman.com/books/transcend/

I want to challenge you to consider how Love and Purpose can be integrated into your career in this here-and-now moment post-layoff, as well as across the open sea of a career you will look back on years from now.

A challenge

While the thoughts, assumptions, and emotions might still be running high for you:

write down or find someone to talk to about what you’re noticing about your life, as it is affected by a job impacted by layoffs, and vice versa: how does your life, or a vision of an ideal life, affect the career you want to shape over time?

Moments of uncertainty need to be met with the urgency of keeping oneself safe and secure. And they offer us extremely narrow, high-intensity windows into adversity we will return to again one day. The opportunity you have right now is to consider what you love and are purpose-driven to do so much so that being knocked off your horse, or watching others get knocked off of theirs, will not completely derail you from, as I like to say, “moving the plot forward.”

Conclusion

I do hope the examples I offered from the experiences my friend, and I went through help you navigate what’s happening now and next. You are well-equipped to care for yourself, your colleagues, and your career. You’ve got this! If I can serve you, please don’t hesitate to let me know.